Get to know SUR+ Advisory Indonesia more closely — who we are, what we do, and how we work alongside our clients.
“SUR+” stands for Sinergi Untuk Republik (Synergy for the Republic).
This philosophy underpins our company emblem: the “+” mark in the SUR+ logo represents our commitment to sustainably growing Indonesia's economy in a POSITIVE direction.
The company's full legal name per its deed of establishment is Surplus Indonesia Advisory.
SUR+ Advisory Indonesia (legally Surplus Indonesia Advisory) was founded by five partners with complementary careers spanning central banking, financial regulation, banking supervision, macroeconomics, digital finance, communications, governance, and corporate strategy.
We were founded to answer a need that is often overlooked: public institutions and businesses need a single point of view that reads policy and markets together — not two separate analyses a client has to reconcile on their own.
That is why SUR+ positions itself as a bridge between policy and business — helping regulators and public institutions understand market and implementation realities, while helping businesses and investors understand policy dynamics and act with confidence.
To be a trusted strategic advisory partner that bridges public policy and business to drive better decision-making, stronger institutions, and sustainable economic growth.
Bridging policy and business by translating policy direction, regulatory dynamics, and economic developments into actionable insights and strategies.
Delivering independent analysis and strategic advice through a combination of institutional experience, evidence-based research, and the use of technology.
Strengthening institutional capacity and governance through leadership development, competency building, and organizational transformation.
Supporting higher-quality business and policy decisions by identifying risks, opportunities, and strategic implications in an ever-changing environment.
Building productive collaboration among government, regulators, businesses, investors, and other stakeholders through credible dialogue and knowledge exchange.
Data is abundant. Judgment is not. SUR+ combines institutional memory, multidisciplinary analysis, and a practical understanding of how policy decisions are made, communicated, and felt by markets and institutions.
An understanding of Indonesia's policy and market context built across cycles.
The collective judgment of five partners, not a single opinion.
Policy, markets, and strategy read as one integrated whole.
AI-based tools, still filtered through senior partner judgment.
From understanding change to shaping decisions, building capability, enabling transformation, and bridging institutions.
Generating Insight
Economic intelligence, policy research, forecasting, benchmarking, and scenario analysis.
Shaping Decisions
Strategic, regulatory, public policy, financial services, and executive advisory.
Building Capability
Executive education, board development, leadership programs, and institutional capacity.
Enabling Change
Governance, operating model, performance, organizational transformation, digital, and AI.
Bridging Institutions, Markets & Ideas
Bridging institutions, markets, ideas, and decision makers — not just networking, but forums, policy dialogue, and knowledge exchange that connect the right people to the right decisions.
Four values anchor every engagement — from how we read the data to how we deliver our recommendations.
We present our analysis as it is, even when the findings are not what anyone hoped for. Every recommendation rests on data and methods we can stand behind.
Our advice is free from undisclosed interests. We identify and manage potential conflicts of interest before and throughout every engagement.
We work with our clients, not just for them — combining our partners' multidisciplinary expertise with the client's own knowledge of their institution.
We measure success by better decisions and change that actually happens, not by reports that merely get delivered.